Media reports contain a lot of bad news about the economy that may be the fear that the contractor can not be effective in a severe recession. Using tools and mentality, is likely to succeed. Here a few companies were profitable to grow profits in times of economic recession.

Turn the news and think about this: The clients are still going to spend money in a recession, they become more selective about the location of their dollars. They seek what seems better than the option price is higher quality, better customer service, a special add-on, the sales process easier, and more.

Same during the Great Depression (1929), consumers are still spending. Companies that have survived and even thrived, and has successfully pressed the action. Here are Some examples of this period:

Kellogg and Post were once very close competition the Great Depression. Kellogg came out swinging, heavy marketing, Post took no growth strategy – thinking you need to save money and spend it. Kellogg overtook post, post and has never met.

A situation similar happened with Chevrolet and Ford. Chevrolet increased its marketing and has maintained a significant advance in the market for Ford for several years.

* Procter and Gamble has launched a massive campaign to mark for being the first company to sponsor radio serial, which is an important form of entertainment and relaxation for the listeners. His name has become a household word and still is today.

* Jewelers Bixler, hailed as the oldest jeweler in America has seen a decrease in customer traffic and decided to open a library of free loan store. The addition of creative services led to more people in your store, and also keep existing customers coming back. Over time, sales began to increase. Bixler Jewelers survived the Depression and are in effect today.

* AE Schmidt was a manufacturer of the pool when the crisis erupted. Have diversified and cleaning products are sold to restaurants. They also sought new markets for their tables pool, approaching the U.S. government about the need to offer low-cost activities and positive for the labor camps during the long boring nights when do not work? and the pool has become one of the most common activities in these camps.

* Cornell Iron Works is a supplier of specialty forged. In the depression, have expanded their market to guard not only took the stairs and specialized networks, which were also the metal coating for trucks Delivery and Security doors.

Some entrepreneurs saw an opportunity that others do not? Do not see during the Depression, and took it.

* Warren Buffet? His father, Howard, noted that many brokerage firms have closed or not taking new customers, however, there were still people who wanted to invest in stocks, so he opened a local brokerage.

* Walt Disney knew that people wanted more entertainment, and provided low cost through cartoons.

* Have you heard of monopoly? The increase in this game came as another form of good entertainment market. A small investment for the game of Monopoly has become in a way to see the hope in the future, and that the players have developed their skills to earn money, which might claim to be real estate barons.

There have been serious economic crisis since the Great Depression is over, and for each new and existing businesses have been built to the levels of success.

Two companies that began operations in a recession are Domino's Pizza and Toys R Us have thrived using marketing models. Domino's Pizza has created a marketing campaign that there was no other pizza company: not deliver pizzas in 30 minutes, the customer does not have to pay for it. Toys R Us has moved the concept of store and warehouse in the sale of toys – his first in this niche.

A very short list of some other companies, which began operating in times of economic recession are: Wrigley gum, UPS, NewEgg, Super 8 Motel, Microsoft, Symantec, Nantucket Juice Zippo Lighters and Hewlett Packard. These companies are giants, and are well known to the crowds!

What are the main keys to success in these examples?

1. Be creative with marketing, business models, product diversification and positioning, and

2. Seek opportunities that others do not, and

3. Act because, despite the economic news.

Not be drawn on the fear that spreads the news channels. Instead, focus on what you can do to create your success, regardless of the economy current.