Great Lists

The most important of all direct mail program is the mailing list.
This is a standard to which no exceptions. If you use the list of bad, everything else is useless. Market timing warned; mail piece distinctive, catchy title, creative, offering perfect - neither one iota if the questions of the piece of mail happens to people that prospects are not good. He can be hole goes!
Depending on the type of guru dm desired, the list is between 40% to 60% responsible for the success of a mailing. The upside of this rule, of course, is that once you select the right list, you are more than half to run a program successful mailing.
The terms "list" and "database" are often used interchangeably. Once you add information beyond name and address to a list, which begins to turn into a database. "Then, using a database can be searched, manipulated and analyzed, allowing it to guide direct marketing efforts more accurately.
However, the resulting proliferation of lists - Data Refinements - makes the job of selecting the best list of size. Thata € ™ is the reason for the efficient use of list brokers and marketing consultants to assist in the development list and process markets.

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