century21

If you've traveled around the wonderful world of web at a glance the whole field of logo design, you could find some Dazed and Confused. You know that logos are designed to capture and represent the heart and soul of your company and its products and services. Image of your company should be attractive and generate an emotional response in viewers of the logo. Graphically brilliant, but economical in his use of color and font size and style. Bold, but surely. Daring yet tasteful, and above all, simple. If you want your identity to establish their business in the fire, why should be simple?

If you stop a moment and try to think of some of most memorable logos I've ever seen, is the simplicity is a feature common to all. Think of the apple with a bite of it. Think of the REMAX balloon. Think AT & T blue world free of the Earth. These are all simple designs. And they are all extremely functional.

When talking about the functionality of a logo which we are referring to the possibility of use in any application, without losing the intrinsic value. To illustrate consider the now famous logo of Century 21. The name of the now seems stacked and staggered with different font sizes to accentuate the first letter of company name and numerical designation at the end of the line of the label. Using line drawings and connotes the court house. Therefore, the identity of the utmost importance of identity is supposed to do: suggest the affairs of the company is in We knew it had something to do with them. But keep in mind that the logo has no additional text? Why not? Century 21 is a franchise and to remove references Text design allows franchisees to use the logo in your own text. This feature is.

Here are some other things that can learn about the characteristics of this sample.

First, is changing. By this we mean that it can be enlarged or reduced without altering the impact of the logo in any way. Have you seen this logo on business cards, clothing, on paper, huge banners and signs smaller and a series of articles promotional. This logo can go almost anywhere and do anything. In the professional image maps that are placed to the left to individual real estate agents to include a photo portrait on the map.

Second, the colors and graphics improvements are also applicable to a variety of media. In most of the signs and telephone yellow pages, the CENTURY 21 Logo uses only two colors: yellow and black. The meaning is more, the logo will not lose its impact when reproduced in black and white. And the graphical improvements are line drawings and change the font size. A major disadvantage of the logos of many of them with software designed slippery as a photo shop is the stuff of fantasy designers to add. Many do-it-yourself designers are more overboard here with the 3D and shadow and color fading everywhere. These improvements do not translate well for many media.

Finally, a word about the lack of text. Whoever did this logo means the nature of business of the franchise. It is an identity that can be used at the enterprise level or at the threshold with the addition to a variety of effects to promote a free market analysis of an open house.